U.Helper

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   var flashvars =  { xmlURL:"/feeds/mediacentre.xml"
   };
   var params = {
    wmode: "transparent",
    allowscriptaccess: 'always'
   };
   var attributes = {
     id:"banner",
     name: "banner",
     scale:"showall"
   };
   swfobject.embedSWF("/flash/mediacentre.swf", "banner", "664", "347", "9.0.0", "/flash/expressInstall.swf", flashvars, params, attributes);
</script>